Product Messaging

Incrementality-Focused Messaging Measurement: All the Time, Everywhere

The product messaging team at Netflix has a variety of high-level goals that guide its strategy. These include objectives like: Keeping our customers informed and delighted about the best content available to them on the service. Building awareness and buzz around our new original movies and shows. Making the case for subscription to potential customers. An essential component of being a data-driven team is the ability to measure the connection

Cross-platform In-app Messaging

This is the story about how we built a cross-platform in-app messaging orchestration service at Netflix

Product Messaging: Retail vs. Subscription

I recently changed jobs. I went from working in, what one may consider, a traditional email messaging environment with Nest to working for Netflix’s product messaging team. In the last two months, I have learned that the messaging perspectives of these two companies differ greatly especially in regards to how they leverage email. Nest has a product suite consisting of 9+ products in addition to a subscription model targeting security