Data Science

Incrementality-Focused Messaging Measurement: All the Time, Everywhere

The product messaging team at Netflix has a variety of high-level goals that guide its strategy. These include objectives like: Keeping our customers informed and delighted about the best content available to them on the service. Building awareness and buzz around our new original movies and shows. Making the case for subscription to potential customers. An essential component of being a data-driven team is the ability to measure the connection