Business Models

Product Messaging: Retail vs. Subscription

I recently changed jobs. I went from working in, what one may consider, a traditional email messaging environment with Nest to working for Netflix’s product messaging team. In the last two months, I have learned that the messaging perspectives of these two companies differ greatly especially in regards to how they leverage email. Nest has a product suite consisting of 9+ products in addition to a subscription model targeting security

Hello World!

We are product messaging enthusiasts. We define product messaging as a business strategy where customer messaging is an essential part of the core product offering. Product messaging strategies include looking at messaging holistically for a product or company. This means making thoughtful decisions around paradigms like messaging frequency (how often should we message customers to provide optimal value), timing (the right time to send a message to a customer), caps (if we send this particular message